- Login ke MOZ
- Masukkan url atau link atau domain yang akan dianalisis score spam-nya.
- Klik Search
- Akan ditampilkan hasil analisis metriks domain seperti domain authority (DA), page authority (PA) dan Spam Score
- Klik pada Spam Score
- Perhatikan tanda checklist atau centang yang berwarna merah dan tulisan cetak tebal (hasil seperti gambar di atas)
- Perbaiki saran sesuai dengan tanda ceklis tersebut
Step by Step Cara Analisis Link Spam dengan MOZ Spam Analysis Tools dengan Gambar
Perhatikan urutan di atas pada gambar di bawahMOZ memberikan 17 kriteria penilaian apakah link termasuk spam atau tidak. Berikut adalah 17 kriteria tersebut:
- Low MozTrust or MozRank Score - The site link profile is not trustworthy.
- Large Site with Few Links - We found very few sites linking to this site, considering its size.
- Site Link Diversity is Low - The diversity of link sources to this subdomain is low.
- Ratio of Followed to Nofollowed Subdomains - The ratio of followed to nofollowed subdomains linking to this subdomain is outside the normal range of others in our index.
- Ratio of Followed to Nofollowed Domains - The ratio of followed to nofollowed domains linking to this subdomain is outside the normal range of others in our index.
- Small Proportion of Branded Links - Links to this subdomain have low amounts of branded anchor text.
- Thin Content - A subset of pages within this subdomain have little content.
- Site Mark-up is Abnormally Small - There's a high ratio of visible text compared to HTML, JavaScript, etc.
- Large Number of External Links - A subset of pages within this subdomain has a large number of external links.
- Low Number of Internal Links - Pages crawled on the subdomain have a small number of internal links.
- Anchor Text Heavy Page - There's a high ratio of anchor text compared to content text.
- External Links in Navigation - There's a large number of external links within sidebars and footers.
- No Contact Info - None of the pages crawled contain an email address or links to a social profile.
- Low Number of Pages Found - Crawl only gets a valid response to a small number of pages.
- TLD Correlated with Spam Domains - This subdomain is on a top level domain (TLD) extension often found to be the source of spam links.
- Domain Name Length - This domain name's character count is higher than average.
- Domain Name Contains Numerals - Domain names including numbers are often found to be the source of spam links.
- Low Risk - 0 to 4 spam flags
- Medium Risk - 5 to 7 spam flags
- High Risk - 8 to 17 spam flags
Dari ke-17 kriteria tersebut web Slamet Purwanto mendapatkan score spam analysis 2/17 (Low Risk), yakni pada kriteria no.1 (Low MozTrust or MozRank Score) dan kriteria no.14 (Low Number of Pages Found).
Menurut saya, rendahnya nilai MozTrust atau MozRank Score karena web ini tidak mendapatkan backlink dari situs dengan authority yang tinggi. Wajar, karena pemiliknya malas melakukan backlink. Jangan ditiru ya gan!!!
Kemudian web Slamet Purwanto mendapatkan kriteria Low Number of Pages Found karena web ini pernah dihosting sendiri dan menggunakan wordpress. Akibatnya adalah banyak terjadi link error dan belom diperbaiki hingga tuntas. Hal tersebut pada dampak terjadinya crawl error yang tinggi oleh robot mesin pencari.
Hal yang harus dilakukan adalah memperbaiki kedua kriteria tersebut. Kita lihat saja nanti perkembagannnya. Semoga artikel tentang Cara Analisis Link Spam dengan MOZ Spam Analysis ini bermanfaat buat anda. Silakan share pengalaman agan sekalian disini ya.
